Bloggers offering email subscriptions certainly noticed that a small percentage of the readers that request the subscription do not click on the confirmation link that is sent to them (either because the email gets blocked by spam filters or because they just forget to do so), resulting on unverified subscriptions.
On the short term those readers might not even bother you, but over the long run it would be nice if you could recover those inactive subscribers and make them confirm their subscription.
A simple way to do that is to check your inactive email subscriptions once in a while and send an email to those addresses, inviting them to finish the process. Below you will find a sample email to be used on those situations:
Hi,
I noticed that you tried to subscribe via email to Blog Name. Apparently, though, you forgot to confirm the subscription by clicking on a link that was sent on a followup email titled “Activate your Email Subscription to: Blog Name“.
If you still have this email (check the spam box) you just need to open it and click on the link. If you lost the email you will need to head up to the Blog Address site and redo the subscription process.
Sorry for the inconvenient,
Best Regards,
Your Name
On the short term those readers might not even bother you, but over the long run it would be nice if you could recover those inactive subscribers and make them confirm their subscription.
A simple way to do that is to check your inactive email subscriptions once in a while and send an email to those addresses, inviting them to finish the process. Below you will find a sample email to be used on those situations:
Hi,
I noticed that you tried to subscribe via email to Blog Name. Apparently, though, you forgot to confirm the subscription by clicking on a link that was sent on a followup email titled “Activate your Email Subscription to: Blog Name“.
If you still have this email (check the spam box) you just need to open it and click on the link. If you lost the email you will need to head up to the Blog Address site and redo the subscription process.
Sorry for the inconvenient,
Best Regards,
Your Name
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